Blogs
Newcastle Retailer Scoops Sales at Supercars - A Story of Adaptability and Innovation in Business - 29th November 2017
The Coates Hire Newcastle 500 has been
labelled a runaway success after over 192,000 fans flocked to the seaside
circuit over the weekend.
Official figures have revealed crowds of
56,478, 69,526 and 66,238 across the respective days, as well as some 9,000
corporate guest attending the event, exceeding the New South Wales Government's
expectations.
This event brought with it the opportunity
for local Newcastle businesses to also benefit.
With such large crowds passing through the
Newcastle foreshore area, you could not help but think that your business would
experience the flow on effect.
One story that caught our attention was the local business owner who was perplexed to discover on the Friday that although crowd numbers were high, race goers walked past her local bakery instead of entering the front doors.
How was this local business owner going to
attract these potential customers into her bakery?
Rather than try and attract the passing
crowd into her business, she brought her business out to the crowd and became a
spruiker for the Saturday and Sunday mornings. She moved her food and drinks to
a newly created outdoor display at the front of the store and the items
basically sold themselves!
By making this one simple change, the
turnover for this business for that one day was more than for the entire week
leading up to the Supercars event.
This business owner could have sat quietly
in her bakery for three days and whinged about the downturn in business.
Instead she thought outside the square and perhaps even took a leaf out of the
motivational business fable by Spencer Johnson "Who moved My Cheese?". This
local business owner reacted positively when circumstances 'moved her cheese' and she was able to share a great success story.
We love this story as it is a great example
of adaptability and innovation, engaging a simple strategy to support your business.
It's also classic Charles Darwin theory about the survival of the smartest.
So ask yourself, what opportunities lie
within your business when circumstances 'move your cheese'? How adaptable,
flexible and responsive are you to change in your industry?
With almost every industry being disrupted, it's something you should be thinking about.
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